Use the Spoon and Level Method
This is the gold standard for measuring dry ingredients, and it's the technique our density values are based on.
First, loosen the flour by stirring it in the bag or container. Then spoon it into the measuring cup until it's overflowing. Finally, use the flat edge of a knife to sweep across the top, levelling it off cleanly.
Do not press down, shake, or tap the cup — any of these can compact the flour and increase the amount by up to 20%. This method works for flour, sugar, baking powder, baking soda, cocoa powder, and other dry ingredients.